Every adjustment agents ask about. Made automatically.

The questions you get at every listing appointment — Truppraisal answers them in dollars, on every comp, with no extra work from you.

Market conditions

Sold six months ago? When a neighborhood’s prices have measurably moved, each sale is adjusted to today’s market.

Golf & water view lots

A golf-course or lake lot is compared fairly with sales that don’t have the view — and the view is priced in.

Backs a busy road

A lot backing or siding a major road or freeway is adjusted for it, at the discount the county’s own sales show.

Condition

Needs work, average, updated or fully remodeled — the estimate moves to where the home really sits.

Single vs. two-story

Homes are compared with the same style first, and adjusted when they can’t be.

Size, lot, baths, pool, garage

Line by line, at consistent rates — never one price-per-square-foot multiplier.

55+ communities

A 55+ home is compared only with 55+ sales, and a regular home never is.

The odd sale set aside

The one sale that would throw the number off is set aside automatically — and still shown, so nothing is hidden.

Automatic first. Then it’s your CMA.

The adjustments do the heavy lifting. You add what only you know. Every change re-adjusts automatically, so the report is always consistent.

1. Truppraisal does the work

Finds the sales, rates every one with the TruComp Rating, and makes all the adjustments automatically — in seconds.

2. You choose the comps

Take out a sale that doesn’t belong, put back one we set aside, or add a sale that just closed. Each one is adjusted the same way as the rest.

3. You set the price

Add your suggested list price for a seller or offer price for a buyer, with a note on your strategy. It prints as yours.

4. It becomes your CMA

A Comparative Market Analysis prepared by you, supported by Truppraisal — with Truppraisal’s own estimate shown beside it, so your client sees both.

Every adjustment is printed in the report, comp by comp, so you can walk a seller through exactly where the number comes from. A Truppraisal Estimate is an automated valuation, not an appraisal. Choosing comps and adding your price come with every plan.

Test it against your own comps

You already know your market, and you are the one standing in front of the seller. So don’t take anybody’s word for it — test it on a home you know well.

Pull your own compsTake a listing you know inside out. Pick the sales you would have used and make the adjustments you would have made.
Run a Truppraisal Estimate on itThe same address, about a minute, built from county public records and recorded sales.
Put them side by sideEvery comp, its TruComp Rating and every dollar adjustment is printed in the report, so you can argue with it sale by sale instead of shrugging at a number.

Truppraisal selects on similarity, proximity and recency, then adjusts every sale line by line. Whether that beats the set you would have picked is not our call to make. It is yours, and you can settle it in an afternoon on your own listings, during the trial, before you have paid us anything.

See a complete report › What it costs ›

What else is in every report

Street photos, only when they’re clear. The front of the home and of each comparable sale from Google Street View — and when Google has no clear picture, the report says so rather than showing a blurry one. Agents can hide any photo, and on bulk Quick Estimates the comp photos come with the Full Report.
Model Match and Same Subdivision flags on the comparable sales that share the home’s subdivision or floor plan.
Recorded sales refreshed from the county every week — and kept, so the sales history behind every estimate keeps growing.
Checked against what actually sold. Every Truppraisal Estimate is kept and compared with the home’s next recorded sale. We will publish how close we land once enough of those homes have sold.
A Rent Estimate when you want one — estimated monthly rent, its range, the area median and the gross rent yield. Off unless you turn it on for that report.

Size is measured by living area, which captures what a bedroom count would otherwise represent.

Two ways agents use it

Keep the clients you already have, and turn the strangers who ask into leads. Most teams run both.

Retain

Stay top of mind with something worth reading

Every past client gets a fresh Truppraisal Estimate for their home every quarter, under your name. Not a black-box number — the actual comparable sales, scored and adjusted, so it answers the question instead of raising it.

Prepared for you every quarter. Once the list is in, you just approve the send.
You see who opened it, and who opened it twice. That second one is the signal.
A client who asks a question through the report reaches you directly
Comes from a third-party tool and shows every sale behind it — which carries weight a number on its own doesn’t

The cheapest listing you will ever get is the one from a client you already sold to. This is the product that makes that happen without you remembering to call.

Grow

Let the homeowner raise their hand first

Put the widget on your site, your social, your QR code at an open house. A homeowner types their own address and gets a Truppraisal Estimate back — and because they asked, they are a lead who wants to hear from you.

They came to you. No purchased lists, no cold blast — we don’t allow either
Every report carries your branding, and your partner’s if you have one
Farm a neighborhood by mail and point it at the widget — the mailer can be co-branded too
Each request counts as one report, at the same few cents as everything else

A stranger who typed their own address is worth more than a thousand who didn’t. And a report that shows its work is the reason they reply.

How it runs

Three steps, then it runs itself up to the moment you press send.

You sign up

The data is already in. Truppraisal Estimates are built from county public records and recorded sales, so there is no feed to request and nothing for your broker to sign. Your trial starts the day you sign up.

Your past clients go in

Upload a CRM export or sync it. Only people you've actually done business with — the platform requires it, and we don't allow purchased lists.

You send every quarter

Each batch is prepared for you and waits. You look down the list, drop anyone who shouldn’t get one, and send. Each client gets a fresh report under your name and number. You see who opened it and who asked a question. That's the lead.

Plans

A monthly fee, and a few cents a report after that. Every plan includes unlimited agents and your CMA tools. The free trial is Pro.

For running reports yourself Basic $29/mo 30 reports included Run a full report whenever you need one — before a listing appointment, for a buyer client, or to answer “what’s my home worth?”

Reports on demand, on any device
The full adjustment grid and TruComp Rating
Your CMA — remove or add comps, verify a sale that just closed, and add your suggested list or offer price
3 Rent Estimates a month included
Unlimited agents on the account
No quarterly runs to your past-client database
No widget, no mobile app

Past thirty, 50¢ a report.

For leads that come to you Grow $49/mo 85 reports included Everything in Basic, plus the two things that bring people to you instead of you going to them.

A widget on your website — a visitor types an address, gets a real report, and becomes a lead
The mobile app — address, phone or email, send. The client has it in a minute.
Your CMA — remove or add comps, verify a just-closed sale, add your suggested price
10 Rent Estimates a month included
Unlimited agents on the account
No quarterly runs to your past-client database

Past eighty-five, 25¢ a report.

The all-in-one Pro $79/mo 200 reports included The estimate and the CMA in one: Truppraisal pulls the comps and makes all the adjustments automatically, then works your past clients for you every quarter, with your name on every report.

Quarterly reports to your past clients, sent when you approve them — 600 past clients inside the included reports
Mass email campaigns to your list, sent for you, plus CRM sync and an alert when someone opens their report twice
Your CMA — remove or add comps, verify a just-closed sale, add your suggested list or offer price
The website widget and the mobile app
50 Rent Estimates a month included
Unlimited agents on the account

Past two hundred, 25¢ a report. Your thirty-day free trial is Pro — everything on this card, starting the day you sign up

For top producers and teams Team / Top Producer $249/mo Every report 15¢ Everything in Pro, plus a flat 15¢ for every report you run.

15¢ a report, flat
Everything in Pro, including past-client runs, comp tools, the widget and the app
250 Rent Estimates a month included
Unlimited agents on the account
No volume commitment and no contract

Start your free trial See full pricing ›

What you’re probably using now

Most agents reading this already use one of these. Here is the difference in approach — the compare page goes through it feature by feature.

	Automated value emails	Big-data AVMs	Your MLS CMA	Truppraisal
Shows the comparable sales behind the number	No	No	Yes — you pick them	Yes — every one, ranked
Line-by-line dollar adjustments	No	No	Only if you do them by hand	Yes, on every comp
Runs your whole database in one batch	Yes	No	No — one at a time	Yes, every quarter
Change the comps, add a sale that just closed, set your suggested price	No	No	Yes — then re-adjust by hand	Yes — every change re-adjusts automatically
Becomes your CMA, prepared by you	No	No	Yes — built by hand	Yes — supported by Truppraisal, with our estimate beside your value
Time per report, after setup	None	Minutes	15–45 minutes	None

Compare us to what you use now ›

Reflects each category's standard homeowner-facing output as advertised in September 2026. Products change — check the current feature list before relying on any row.

Start here

Start your free trial today

Truppraisal runs in Maricopa County today, with more Arizona counties to follow. Create your account in a few minutes and run your first Truppraisal Estimate the same day — thirty days free, starting the day you sign up. No data feed to request and nothing for your broker to sign.

Create your account ›

Rather talk first? Send the form and we’ll call you.

Working outside Maricopa County? Send the form anyway and tell us your county. We open new counties in the order agents ask for them.

Running a team? Every agent is free on every plan — see the page written for teams.

The new way to CMA. Every comp found and every adjustment made automatically — then you make it yours.

Agents who try it don't go back.