Choosing the sales that genuinely compare, then adjusting each one in dollars for what differs — that is the half-hour nobody has, and the part most reports skip entirely. Truppraisal does both, and then shows its work, the way your teacher made you, so your client can see exactly where the number came from.
Start your free trial See the whole report ›
Your trial doesn’t start until your data does. Thirty days, counted from the day your MLS feed goes live — not the day you sign up. The feed request takes about two weeks to come back, and none of that waiting comes out of your trial.
vs. your home
| SF: 2,120 | +$38,000 |
| Lot Size: 7,400 | +$6,600 |
| Parking: 1-Car Garage | +$12,000 |
| Pool: No | +$40,000 |
| Bedrooms: 3 | +$10,000 |
| Baths: 2.00 | +$10,000 |
| Proximity: 0.60 mi | -$3,600 |
| Market Conditions | +$5,100 |
Illustrative figures. Every comp in every report gets this treatment.
Most agents reading this already pay for one of these. Here is the honest difference — the products are named, one by one, on the compare page.
| Automated value emails | Big-data AVMs | A CMA by hand | Truppraisal | |
|---|---|---|---|---|
| Shows the comparable sales behind the number | No | No | Yes — you pick them | Yes — every one, ranked |
| Line-by-line dollar adjustments | No | No | Only if you do them by hand | Yes, on every comp |
| Comps ranked by measured similarity | No | No | Your judgement | TruComp Rating, 0–100 |
| Confidence measure you can see the basis for | No | A score, not its basis | No | Graded, and explained |
| Runs automatically to your whole database | Yes | No | No — one at a time | Yes, every quarter |
| Time per report, after setup | None | Minutes | 30–60 minutes | None |
Compare us to what you use now ›
Reflects each category's standard homeowner-facing output as advertised in September 2026. Products change — check the current feature list before relying on any row.
Want this going out under your name? Tell us your MLS and your broker of record and we’ll come back with exactly what your broker needs to sign — already filled in.
Everything above comes down to these.
Truppraisal is an AVM — an automated valuation model. What is inside it is the sales comparison approach: choose the sales that genuinely compare, adjust each one in dollars for what differs, then weigh them by how well they match. That is how property value has been established for decades. None of it is new. What is new is that it runs on its own, on every sale in the report.
Truppraisal was built by a certified residential appraiser in Arizona with more than twenty years of appraisal experience. The adjustment grid is not a feature borrowed from somewhere else — it is how the approach has always worked, and it is the part every automated product skipped, because it is the hard part and it is invisible to anyone who has not done it by hand.
An agent pulling comps by hand spends fifteen to thirty minutes choosing “the best ones”. Truppraisal does that instantly, and then does the part that usually gets skipped — because most reports go out with no adjustments at all, or get pasted into an AI to be written up nicely. Neither changes the value. Neither is a valuation.
Every recent sale near the home is scored 0–100 on how closely it matches — size, age, lot, garage, pool, distance, how recently it sold. That score decides how much each sale counts toward the value. Nobody hand-picks the three sales that flatter the number, and the score is printed next to every comp so your client can see which ones carried the weight.
A price-per-square-foot multiplier treats a pool, a third garage bay and a half bath as though they were floor area. They aren't. Every comp is adjusted line by line at consistent rates applied the same way to every sale, and each one lands on its own adjusted price.
You already know how to do this, and yours is the only opinion of the number that counts. So don’t take anybody’s word for it — test it on a house you know cold.
Truppraisal selects on similarity, proximity and recency, then adjusts every sale line by line. Whether that beats the set you would have picked is not our call to make. It is yours, and you can settle it in an afternoon on your own listings, during the trial, before you have paid us anything.
A monthly fee, and a few cents a report after that. A slow month costs you the monthly fee and almost nothing else; a busy month costs a little more, because you listed more houses. Nobody is charged for seats — a five-agent team and a fifty-agent team pay the same thing if they run the same reports.
There are no volume bands to track and no bigger plan waiting behind a sales call. You pick a plan, you get the reports it includes, and every report after that costs the one rate printed on the card.
Work in more than one MLS? Each feed after the first is $99 a month on any plan, on one account and one invoice. Past 40,000 reports a month, or across several markets, tell us your numbers and we’ll quote it.
This is the number that decides whether you run a report or talk yourself out of it. At $9 to $12 a report you ration them. At twenty-four cents you do not think about it at all — and the one you nearly skipped is the listing appointment you win.
$4.98
Their Teams plan is $199 a month for forty reports. Past forty, each one is $9 to $12 — so the fortieth report and the forty-first differ in price by a factor of two.
$0.24
Two thousand reports on Team: $249 plus twelve cents each, so $489 for the month. The more you run, the further the $249 spreads.
A title company or lender you already work with can sponsor your account — their name, logo and licence number on every report you send. They pay for that placement the way they would pay for any advertising, and they get a monthly report showing how many homeowners actually opened it.
$49/mo
Every agent on the account included, 85 reports a month, twenty-five cents for each one after.
$24.50/mo
Identical in every other way — same reports, same agents, same everything. A sponsor covers at most half, and nothing about your account changes if you never find one.
A sponsor covers at most half — whatever half is. As your database grows so does the number of homeowners seeing their name every quarter, and so does what that placement is worth to them. This is what they would be paying at four different sizes.
One lender, one agreement, and the spend follows the database rather than being renegotiated every year. Your side falls by the same amount at every size.
Co-marketing is advertising and we structure it that way: the sponsor buys visible placement at a set rate tied to how many homeowners see it, never to how much business you send them, and a written agreement says so. The valuation itself is produced independently of any sponsor, and sponsor placement is labelled as advertising on the report.
Two real months, on two different plans.
Every agent on your account is free. No setup fee, no contract, and annual billing takes two months off.
What each report costs once you pass the ones your plan includes. It does not change with volume.
Drag it.
$274/mo
27.4¢ a report
A report is one valuation of one property, however it was produced — run by an agent on a listing appointment, sent automatically to a past client, or requested by a visitor through your widget. You are told what your next automatic run will cost before it runs, not after. Two months free on annual billing. No setup fee.
| Past clients on quarterly reports | HomebotSolo, $50 + $10 per 100 clients | FelloStarter / Growth / Scale | Truppraisal |
|---|---|---|---|
| 1,800 | $2051 agent | $2951 user | $174unlimited agents |
| 3,000 | $3251 agent | $4153 users | $274unlimited agents |
| 6,000 | $6251 agent | $6493 users | $489unlimited agents |
| 15,000 | $1,5251 agent | $1,04910 users | $849unlimited agents |
Swipe the table to compare →
Per month, at list prices published September 2026. Homebot Solo is $50 for 250 clients, then $10 per additional 100 clients, plus a $50 setup fee; its Team plan covers two agents and adds $50 for each one after that. Fello scales at $50 per 500 contacts on Starter and $50 per 1,000 on Growth and Scale, plus $50 per additional user, on a twelve-month contract. Truppraisal figures assume a quarterly cadence and include every agent on the account. Products change — check the current price before relying on any row.
Want this going out under your name? Tell us your MLS and your broker of record and we’ll come back with exactly what your broker needs to sign — already filled in.
Keep the clients you already have, and turn the strangers who ask into leads. Most teams run both.
Every past client gets a fresh valuation of their home every quarter, under your name. Not a black-box number — the actual comparable sales, scored and adjusted, so it answers the question instead of raising it.
The cheapest listing you will ever get is the one from a client you already sold to. This is the product that makes that happen without you remembering to call.
Put the widget on your site, your social, your QR code at an open house. A homeowner types their own address and gets a real report back — and because they asked, they are a lead who wants to hear from you.
A stranger who typed their own address is worth more than a thousand who didn’t. And a report that shows its work is the reason they reply.
Three steps, then it's automatic.
Reports are built from your own brokerage's MLS feed, under your broker's licence. We send a one-page form with everything filled in. Your MLS then sends your broker its own Participant Agreement to sign, and issues the feed after that. Most boards give a brokerage several feeds at no charge.
Upload a CRM export or sync it. Only people you've actually done business with — the platform requires it, and we don't allow purchased lists.
Each client gets a fresh report under your name and number. You see who opened it and who asked a question. That's the lead.
We open markets one MLS at a time, in the order agents ask for them. Tell us yours and we'll come back with exactly what your broker needs to sign, and where you sit in the queue.
We ask for your MLS and broker of record up front because the data licence runs through your broker. Knowing both is what lets us give you a real date instead of a maybe.
Running a team or a brokerage? The same three steps cover everyone under one signature — see the page written for brokers.