Two things that set it apart

Everything above comes down to these.

The method is older than the software

A Truppraisal Estimate is generated automatically by a computer model. What is inside it is a long-established idea: choose the sales that genuinely compare, adjust each one in dollars for what differs, then weigh them by how well they match. None of it is new. What is new is that the software does it on its own, on every sale, from county public records and recorded sales.

The adjustment grid is the part most automated tools skip, because it is the hard part and it is invisible to anyone who has not done it by hand. Truppraisal does it on every comparable sale and prints the result, so nothing is hidden behind a single number.

An agent pulling comps by hand spends fifteen to thirty minutes choosing “the best ones”. Truppraisal does that instantly, and then does the part that usually gets skipped — because most reports go out with no adjustments at all, or get pasted into an AI to be written up nicely. Neither changes the number. Here is why that matters.

One

The TruComp Rating

Every recent sale near the home is scored 0–100 on how closely it matches — size, age, lot, garage, pool, distance, how recently it sold. That score decides how much each sale counts toward the value. Nobody hand-picks the three sales that flatter the number, and the score is printed next to every comp so your client can see which ones carried the weight. Sales in the home’s own subdivision score higher, and a sale of the same floor plan — same subdivision, same size, same style — is flagged on its card as a Model Match.

Two

Real dollar adjustments

A price-per-square-foot multiplier treats a pool, a third garage bay and a half bath as though they were floor area. They aren't. Every comp is adjusted line by line at consistent rates applied the same way to every sale, and each one lands on its own adjusted price.

What else is in every report

A photo of every home. The front of the home and of every comparable sale, from Google Street View wherever it has pictured the street, so the reader can see what was compared, not just read about it.
Model Match and Same Subdivision flags on the comparable sales that share the home’s subdivision or floor plan.
Recorded sales refreshed from the county every week — and kept, so the sales history behind every estimate keeps growing.
Checked against what actually sold. Every Truppraisal Estimate is kept and compared with the home’s next recorded sale. We will publish how close we land once enough of those homes have sold.
A Rent Estimate when you want one — estimated monthly rent, its range, the area median and the gross rent yield. Off unless you turn it on for that report.

County records don’t list bedroom counts, so comparable sales show an approximate count (for example “Approx. 3–4”) and size differences are handled through the square-footage adjustment.

Test it against your own comps

You already know your market, and you are the one standing in front of the seller. So don’t take anybody’s word for it — test it on a house you know cold.

Pull your own compsTake a listing you know inside out. Pick the sales you would have used and make the adjustments you would have made.
Run a Truppraisal Estimate on itThe same address, about a minute, built from county public records and recorded sales.
Put them side by sideEvery comp, its TruComp Rating and every dollar adjustment is printed in the report, so you can argue with it sale by sale instead of shrugging at a number.

Truppraisal selects on similarity, proximity and recency, then adjusts every sale line by line. Whether that beats the set you would have picked is not our call to make. It is yours, and you can settle it in an afternoon on your own listings, during the trial, before you have paid us anything.

See a complete report › What it costs ›

We only grow when you do

A monthly fee, and a few cents a report after that. A slow month costs you the monthly fee and almost nothing else; a busy month costs a little more, because you listed more houses. Nobody is charged for seats — a five-agent team and a fifty-agent team pay the same thing if they run the same reports.

For running reports yourself Basic $29/mo 30 reports included Run a report from your phone in the driveway before a listing appointment, or standing at an open house.

Reports on demand, on any device
The full adjustment grid and TruComp Rating
3 Rent Estimates a month included
Unlimited agents on the account
No quarterly runs to your past-client database
No widget, no mobile app

Past thirty, 50¢ a report.

The one that brings you listings Pro $49/mo 85 reports included Everything in Basic, plus your past clients get a fresh Truppraisal Estimate every quarter with your name on it — and you find out which ones are reading it.

Quarterly reports to your database, sent when you approve them — 255 past clients inside the included reports
Mass email campaigns to your list, sent for you
CRM sync, and an alert the moment someone opens their report twice
10 Rent Estimates a month included
Unlimited agents on the account
No widget, no mobile app

Past eighty-five, 25¢ a report. Thirty-day free trial, starting the day you sign up

For a team with a database Grow $99/mo 300 reports included Everything in Pro, plus the two things that bring people to you instead of you going to them.

A widget on your website — a visitor types an address, gets a real report, and becomes a lead
The mobile app — address, phone or email, send. The client has it in a minute.
900 past clients inside the included reports
50 Rent Estimates a month included
Unlimited agents on the account

Past three hundred, 25¢ a report.

For volume Team $249/mo Every report 12¢ The $249 buys the rate, not an allowance. Everything in Grow, and every report you run that month — the first and the ten-thousandth — costs twelve cents.

12¢ a report, from the first one
Everything in Grow, including the widget and the app
250 Rent Estimates a month included
Unlimited agents on the account
No volume commitment and no contract

One rate per plan. That is the whole price list.

There are no volume bands to track and no bigger plan waiting behind a sales call. You pick a plan, you get the reports it includes, and every report after that costs the one rate printed on the card.

Rent Estimates are off unless you turn one on for a report, so you never pay for one you didn’t want. Past the ones your plan includes, they are $2 each on Basic and Pro (or add 25 more a month for $15), and 15¢ each on Grow and Team.

Past 40,000 reports a month, tell us your numbers and we’ll quote it.

Cheap enough that you never ration one

This is the number that decides whether you run a report or talk yourself out of it. When each one costs real time or real money you ration them. At twenty-four cents you do not think about it at all — and the one you nearly skipped is the listing appointment you win.

Pulling comps by hand, per report

30 min

Searching sales, picking the ones that compare, then adjusting them — for every listing appointment, every time.

Truppraisal, per report

$0.24

Two thousand reports on Team: $249 plus twelve cents each, so $489 for the month. The more you run, the further the $249 spreads.

Or have a partner carry half of it

A title company or lender you already work with can sponsor your account — their name, logo and licence number on every report you send. They pay for that placement the way they would pay for any advertising, and they get a monthly report showing how many homeowners actually opened it.

Pro, on your own

$49/mo

Every agent on the account included, 85 reports a month, twenty-five cents for each one after.

The same account, with a sponsor

$24.50/mo

Identical in every other way — same reports, same agents, same everything. A sponsor covers at most half, and nothing about your account changes if you never find one.

And the sponsor can grow into it

A sponsor covers at most half — whatever half is. As your database grows so does the number of homeowners seeing their name every quarter, and so does what that placement is worth to them. This is what they would be paying at four different sizes.

$24.50

255 past clients
half of $49

$87

1,800 past clients
half of $174

$244.50

6,000 past clients
half of $489

$424.50

15,000 past clients
half of $849

One lender, one agreement, and the spend follows the database rather than being renegotiated every year. Your side falls by the same amount at every size.

How co-marketing works ›

How your bill works

Two real months, on two different plans.

A quiet month $29 You ran 18 reports on Basic. Your plan includes 30, so you pay the $29 and nothing else. Not $29 plus usage — $29.

A busy month $274 You ran 1,000 reports on Grow. The $99 covers the first 300; the other 700 cost $175, at twenty-five cents each.

Every agent on your account is free. No setup fee, no contract, and annual billing takes two months off.

Four plans, four rates

What each report costs once you pass the ones your plan includes. It does not change with volume.

50¢

Basic — each report past 30

25¢

Pro — each report past 85

25¢

Grow — each report past 300

12¢

Team — every report, from the first

See what a month actually costs you

Drag it.

Reports a month

≈ 3,000 past clients on a quarterly cadence

12,0004,0006,0008,000

Grow

$274/mo

27.4¢ a report

A report is one Truppraisal Estimate for one property, however it was requested — run by an agent on a listing appointment, approved and sent to a past client, or requested by a visitor through your widget. You are told what your next quarterly run will cost before it runs, not after. Two months free on annual billing. No setup fee.

What the same database costs elsewhere

Past clients on quarterly reports	HomebotSolo, $50 + $10 per 100 clients	FelloStarter / Growth / Scale	Truppraisal
1,800	$2051 agent	$2951 user	$174unlimited agents
3,000	$3251 agent	$4153 users	$274unlimited agents
6,000	$6251 agent	$6493 users	$489unlimited agents
15,000	$1,5251 agent	$1,04910 users	$849unlimited agents

Swipe the table to compare →

Per month, at list prices published September 2026. Homebot Solo is $50 for 250 clients, then $10 per additional 100 clients, plus a $50 setup fee; its Team plan covers two agents and adds $50 for each one after that. Fello scales at $50 per 500 contacts on Starter and $50 per 1,000 on Growth and Scale, plus $50 per additional user, on a twelve-month contract. Truppraisal figures assume a quarterly cadence and include every agent on the account. Products change — check the current price before relying on any row.

Want this going out under your name? Start the free trial and run your first Truppraisal Estimate today. Thirty days, no contract, nothing for your broker to sign.

Start your free trial See the whole report ›

Two ways agents use it

Keep the clients you already have, and turn the strangers who ask into leads. Most teams run both.

Retain

Stay top of mind with something worth reading

Every past client gets a fresh Truppraisal Estimate for their home every quarter, under your name. Not a black-box number — the actual comparable sales, scored and adjusted, so it answers the question instead of raising it.

Prepared for you every quarter. Once the list is in, you just approve the send.
You see who opened it, and who opened it twice. That second one is the signal.
A client who asks a question through the report reaches you directly
Comes from a third-party tool and shows every sale behind it — which carries weight a number on its own doesn’t

The cheapest listing you will ever get is the one from a client you already sold to. This is the product that makes that happen without you remembering to call.

Grow

Let the homeowner raise their hand first

Put the widget on your site, your social, your QR code at an open house. A homeowner types their own address and gets a Truppraisal Estimate back — and because they asked, they are a lead who wants to hear from you.

They came to you. No purchased lists, no cold blast — we don’t allow either
Every report carries your branding, and your partner’s if you have one
Farm a neighbourhood by mail and point it at the widget — the mailer can be co-branded too
Each request counts as one report, at the same few cents as everything else

A stranger who typed their own address is worth more than a thousand who didn’t. And a report that shows its work is the reason they reply.

	Automated value emails	Big-data AVMs	Pulling comps by hand	Truppraisal
Shows the comparable sales behind the number	No	No	Yes — you pick them	Yes — every one, ranked
Line-by-line dollar adjustments	No	No	Only if you do them by hand	Yes, on every comp
Comps ranked by measured similarity	No	No	Your judgement	TruComp Rating, 0–100
Confidence measure you can see the basis for	No	A score, not its basis	No	Graded, and explained
Runs your whole database in one batch	Yes	No	No — one at a time	Yes, every quarter
Time per report, after setup	None	Minutes	30–60 minutes	None

Let Truppraisal pick the comps and make the adjustments. You just hand over the report.

What you’re probably using now