Now open: email support@truppraisal.com with your partner's name and we'll send them their own payment link.
A lender, title company or wealth manager you already work with can sponsor your account. Their name and license number go on every report and every email you send, they pay for that placement, and your side of the bill drops by the same amount — up to half. This page is what that actually is, what each side gets, and why it is advertising rather than anything that would worry a compliance officer.
The short version. A sponsor covers at most half of whatever your bill is. On the $79 Pro plan that is $39.50 — and it covers every agent on your account, where a competitor’s $25 partner rate requires a lender and covers one agent. On a team running five thousand reports a month it is $499.50. The share is fixed; the amount grows with the database.
Nothing about your reports changes. Truppraisal still finds the comps and makes all the adjustments automatically, from the same data, and the sponsor never receives your clients' names or contact details.
A lender, title company or wealth manager you already work with can sponsor your account. Their name, company, license number and contact details appear on every report and every email you send — and they pay for that placement, the same way they’d pay for any advertising. Their payment link comes from us and they are billed directly; your bill drops automatically while they pay.
Co-marketing is advertising, and we structure it that way: the sponsor pays a flat monthly amount for visible placement, never tied to how much business you send them, and a written agreement says so. A sponsor covers at most half. Sponsorship is optional and nothing about your account changes if you don’t have one. If the sponsor stops paying, the placement comes off and your plan returns to its normal price.
The sponsor’s share is always half. What changes is the size of it — and the exposure they get for it. Impressions are one report per past client per quarter, over a year.
Per month, at the cheapest Truppraisal plan that sends to a past-client database (Pro, or Team / Top Producer at 15,000). The cost per impression falls as the database grows, the way any advertising buy does — the sponsor is paying for exposure it genuinely receives.
Placement. Their name, company, license number and contact details appear on every report you send and every email that carries one, clearly labeled as an advertising partner.
That is the whole of it. They are not buying your referrals, your client list, or any commitment from you. They never receive a homeowner's name, address or contact details from your reports.
Co-marketing between an agent and a settlement service provider — a lender, a title company — is governed by RESPA. We hold wealth managers and every other partner to the same rules. The line is simple: a sponsor may buy advertising at a fair price for exposure it genuinely receives, and may not give anything of value for a referral.
This is a description of how we structure it, not legal advice, and we are not counsel to you or to your sponsor. Their compliance officer is welcome to ask us anything — most of them have seen this arrangement before.
The people most likely to say yes are the ones already sending you business and already spending money to stay in front of the same homeowners: your preferred lender, your title rep, a wealth manager or financial advisor who works with homeowners, occasionally an insurance or home-services partner.
What makes it an easy conversation is that you are not asking them for a favor. You are offering them a quarterly touch on a database of real past clients, with their name on something those clients actually open and keep.