You already know you should stay in front of your past clients. Truppraisal runs a comp-based valuation on every one of them, automatically, and sends it as a report from you — so the homeowner who's thinking about selling calls you first.
| Comp | Sq ft | Built | Dist | Status | Price | Rating |
|---|---|---|---|---|---|---|
| A | 1,796 | 2003 | 0.3 mi | Closed Jul | $468,000 | |
| B | 1,910 | 2006 | 0.5 mi | Closed Jun | $489,500 | |
| C | 1,850 | 2001 | 0.7 mi | Closed Aug | $474,900 | |
| D | 1,720 | 2004 | 0.9 mi | Closed May | $455,000 | |
| E | 2,005 | 2007 | 1.1 mi | Pending | $502,000 | |
| F | 1,868 | 2005 | 0.4 mi | Active | $495,000 |
Closed and pending sales set the value. Actives show the competition and carry no weight.
Every agent knows past clients are the best source of business and the easiest to lose. The reason nobody stays in touch properly is arithmetic.
past clients in a working agent's database
quarterly touches — often enough to be the name they think of
valuations a year. By hand that's around 300 hours. Here it's one overnight run.
This is the part everyone assumes is the hard bit. It isn't, and it's the same three steps whether you're in Phoenix, Dallas or San Diego.
Two questions, on the form below. Your MLS decides which forms we prepare. Your broker of record is who signs them, because MLS data licences always run to the broker, never to the agent.
Two minutesWe send your broker a single page written for them: what to submit, what it costs, and the rules that permit it. Most MLSs give a brokerage several data feeds at no charge, so for most offices this is free.
Fifteen minutes of their timeThe vendor agreement, the licence, the technical setup, loading your market's sales history. You get an email when your first report is ready to run.
About two to three weeksWhy your MLS says yes: National Association of REALTORS® policy requires MLSs to supply participants with the data needed to create fully automated valuation models, including sold data. This isn't a favour anyone is asking for — it's a category of access your brokerage already has and almost certainly isn't using.
Your client can see the exact sales behind their number, pulled from your MLS and scored by rules any experienced agent would recognise. That's the difference between this and a national estimate they already distrust.
The four best closed sales by rating, then the next four best of closed, pending or active. Eight comps, shown two to a row.
Closed and pending sales only. Active listings are shown so the homeowner sees their competition, and carry no weight.
A search window, not a guessed dollar figure: within half the subject's age, never tighter than five years.
Distance and older sale dates lower a comp's rating, so the report leans on nearby, current sales.
Size, bedrooms, baths, parking and more, priced from real market brackets and shown line by line.
Every report pulls the MLS data current on the day it runs, not a value refreshed once a month.
Built on more than twenty years of hands-on valuation and brokerage experience.
Truppraisal is the licensed software behind the report. Your client sees you.
You own your contacts. We use them to run your reports and nothing else.
Worth being straight about this before you put it in front of your clients — and it's the first thing your broker will ask.
This sits at the top of every report, above the number. Being plain about what an automated estimate is protects you and your broker — and clients trust it more, not less.
This report is an automated estimate of value generated by a computer model from public records, third-party data, and multiple listing service data.
This represents an estimated sale price for this property. It is not the same as the opinion of value in an appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal Practice.
Provided for informational purposes through your agent and brokerage. Truppraisal is a software platform licensed by the brokerage and is not a party to any real estate transaction.
We open markets one MLS at a time, in the order agents ask for them. Tell us yours and we'll come back with exactly what your broker needs to sign, and where you sit in the queue.
We ask for your MLS and broker of record up front because the data licence runs through your broker. Knowing both is what lets us give you a real date instead of a maybe.
Running a team or a brokerage? The same three steps cover everyone under one signature — see the page written for brokers.
The ones that come up before anyone agrees to a demo.
No. Your brokerage's existing participation is what the data flows under. Most MLSs give a brokerage several data feeds at no charge, so for most offices there's no new cost at all. Where an MLS does charge for an extra feed it's typically a modest monthly fee, and we'll tell you the number before your broker signs anything.
Submit one form to your MLS naming Truppraisal as the vendor on a back-office data feed, and confirm which agents it covers. We write the guidance for them and handle the vendor agreement on our side. They aren't buying anything and they aren't signing a contract with us.
There's a whole page written for them: For brokers.
Only to the timing. The right to this data is uniform across REALTOR® MLSs because NAR policy requires it — what varies is the paperwork, which is our job. We open markets in the order agents ask for them, so telling us your MLS is what moves yours up.
No, and that's deliberate. You can't select the comparables that set the value, enter adjustments, or override the result. You can add up to four sales a client specifically asked about — they appear in their own clearly marked section and are excluded from the calculation. That constraint is what keeps this an automated model rather than your opinion of value, which is what lets it run on MLS data at this scale.
You. Your name, photo, phone and email are on the report, every question button routes to you, and replies go to your real address. Truppraisal is disclosed as the software behind it, not as the sender.
No. The platform requires contacts to be classified before it will send, and it won't bulk-send to purchased or scraped lists. That's not us being cautious for its own sake — MLS rules, CAN-SPAM and every email provider's terms all draw the line in the same place, and crossing it is what gets a broker's MLS access suspended.
Two to three weeks in most markets, and nearly all of that is your MLS reviewing your broker's request. Signing up and connecting takes minutes at each end.