Two ways the product grows

Retain keeps the clients you have. Grow is how you get the next ones.

The quarterly reports to your past clients are the retention half of this. The other half is a widget that sits on your own website and turns anyone asking what their house is worth into a named lead — and an app that does the same thing from your phone, standing in the driveway.

The widget: the homeowner asks, you get the lead

You turn it on in your account and get an embed code. It goes on your website like any other widget — your home page, a landing page, a QR code on a sign.

A visitor types their address. They get a real valuation report: the comparable sales it used, the dollar adjustment for each difference, and the value that follows from them. Not a teaser, not a form gate with a number behind it. The actual report, under your name and branding.

A homeowner who typed their own address into your website is a warm lead. That is a fundamentally different person from a name on a purchased farm list — they asked.

What you get back

Their name and email, required before the report is produced — enforced on the server, not just in the browser, so it cannot be skipped by anyone clever.
The address they asked about, which tells you more than the name does.
A lead record in your account, and an alert when one comes in.
Open tracking on the report — including the one that gets opened twice.

The part most tools get wrong

If the visitor is already one of your clients, they do not get asked to fill in a form. The widget recognises them and goes straight to the report. Making an existing client re-introduce themselves to their own agent is the fastest way to look automated, and it is the detail that gives a lead-capture tool away.

The field app: a full report from a driveway

Open house, listing appointment, a neighbour who stopped to ask. The app is a web app you install to your phone’s home screen — one tap on Android, Share then Add to Home Screen on iPhone. No app store, nothing to update.

Four screens

The address. Type it, pick it off the list. If the address comes back only approximate, the app refuses it rather than guessing — a zip-code centroid would pull comps from the wrong neighbourhood and report them confidently.
Confirm the house. What it knows already is filled in. What it does not know says so, rather than pretending the answer is no.
Who it is going to. Their name, their email, and how you know them.
Review and send. The screen comes back immediately; the report builds behind it and goes out when it is ready.

Four ways in: a short link, a QR code on your desktop dashboard, the Field App menu item, or just signing in from a phone — that lands you there automatically.

Then the part that actually makes you money

Sending the report is not the point. Knowing what happened to it is.

You see who opened it. More usefully, you see who opened it twice — because a homeowner who comes back to look at their own value a second time is a homeowner who is thinking about something. That is the call to make, and it is the one piece of information no postcard, magnet or market update has ever given you.

A question asked through the report comes to you directly. Not to us.

What it costs

The widget and the app are both included in Grow, at $99 a month, along with 300 reports and everything in the tiers below it.

Reports the widget produces come out of your monthly pool, the same as any other report. We do not charge the homeowner — the free report is the entire reason the lead exists, and putting a price in front of it would break the only thing the widget is for.

They are counted separately on your usage page, so you can see what the widget is actually bringing in rather than guessing.

All four tiers and what each includes ›
What the homeowner actually receives ›
Bringing the cost down with a sponsor ›

Start your free trial See the whole report ›