Every past client your team has ever closed gets a fresh Truppraisal Estimate for their home every quarter, under the name of the agent who sold it to them — and you find out who is thinking about selling before anybody else does.
Every agent on your account is free. Many tools in this space charge per seat once you pass a couple of agents. We charge for reports produced, so a five-agent team and a fifty-agent team pay the same thing if they run the same number of reports. Adding an agent costs you nothing, which means you never have to ration logins.
Not lead generation in the abstract. These specific things.
They know they should. They have the list. What they do not have is a reason to call, and "just checking in" is not one. A current estimate for the house they sold that client is a reason, it arrives without the agent doing anything, and when a client keeps coming back to it you know before they have spoken to anyone.
Most teams your size have one person pulling and adjusting comps for every listing appointment, fifteen to forty-five minutes each. That is a $40,000–60,000 salary doing work that a model can do in seconds — and doing it inconsistently, because a person picks comps differently on a Friday than on a Monday. Truppraisal makes all the adjustments automatically, and your agents still have the last word: they can swap a comp or add a sale that just closed, and it re-adjusts the same way. Reframe that person as the one who runs the system, or this becomes a fight you did not need.
The database is uploaded once, by the team, and it belongs to the team. An agent who leaves takes their own contacts; the team's past clients keep receiving reports, and you decide which agent's name goes on them next quarter.
| Typical value-email tools | Truppraisal | |
|---|---|---|
| Cost per additional agent | $50/month per agent beyond the plan's included seats | Free, at any size |
| Shared team database | Per-agent client lists | One pool, the team's |
| Reports branded to the individual agent | Yes | Yes — their name, their photo, their number |
| Shows where the number came from | A branded marketing email | Sent by the agent, generated by the software, with every sale behind it |
| One invoice for the whole team | Per agent, or per seat | One |
| Shows the comparable sales and the adjustments | No | Every comp, scored and adjusted |
| Run one on demand at a listing appointment | No | Yes, from a phone |
| Agents make it their own CMA: change the comps, add a sale that just closed, set a list or offer price | No comps to change | Yes — every change re-adjusts automatically, and it goes out as the agent’s CMA |
| Tells you who is reading | Opens only | Opens, repeat opens, and questions asked |
Reflects the typical team offering in this category as advertised in September 2026. Products change — check the current feature list before relying on any row.
You pay for reports produced, never for agents. A fifty-agent team and a five-agent team pay the same thing if they run the same reports.
A comps coordinator, fully loaded, is $3,300–5,000 a month and produces a few hundred reports. A team running five thousand a month on Team / Top Producer pays $999, with every agent on the account included.
Three steps, and nothing for your broker to sign.
Nothing to set up and nothing for your broker to sign. Your trial starts the day you sign up, and you can run your first report that day.
A CRM export or a sync. Only people your team has actually done business with — the platform requires it, and we do not allow purchased lists. That rule protects your deliverability, not ours.
Each batch is prepared and waits for the agent to approve it — nothing reaches a client that an agent has not seen. Each client gets a fresh report under the name and number of the agent who knows them. You get an alert when they view it, keep coming back to it, tap their home’s condition or ask a question. That last one is the lead.